Maui Jim

Founded in 1980 on the sunny shores of Lahaina, Hawaii, Jim’s small venture selling sunglasses has grown into the renowned Maui Jim brand. With a mission to enhance the world’s colours through our advanced PolarizedPlus2® lens technology, we combat intense glare and UV rays, protecting eyes while highlighting the vibrant hues of Maui. Today, they offers over 125 polarized sunglass styles, each providing complete protection from UVA and UVB rays.

Inspired by Maui’s rich beauty and culture, Maui Jim is committed to brightening lives with enhanced colour, clarity, and detail, helping wearers appreciate vibrant colours with greater protection and style. We believe that colour and light are essential to the human experience, and our sunglasses allow you to see the world in its true splendour, enriched with all its hues.